Case study 05 of 06
Project Carnivora is a multi-phase project to rebuild and create habitats for threatened carnivores: African lions, tigers, Arctic foxes and hooded vultures.
It needed an identity that could raise funds, educate visitors and sign the new spaces. The visual brief had three points: habitat conservation, carnivores (vultures included) and natural colour.
One project, four very different animals, and one of them nobody finds cuddly. The mark had to belong to all of them.
A mark that adds up. A triangle for the habitat, a claw for the lions and tigers, and a feather for the vultures, which can stretch to whatever the project takes on next. Together they say carnivore instantly, at any size and in any medium, and the palette comes from earth and fur.
Picturing one species would have left the others out. The claw covers the big cats, the feathers bring in the vultures, and the same device can extend to animals in later phases. The mark grows with the project instead of being redrawn for it.
The same ragged strokes cut through photography, titles and posts, so every piece reads as the same project, whoever makes it.
The identity had to raise interest and money while the new spaces were still being built. A “Coming soon” bus wrap took it onto the road, and welcome signs carried it into each habitat as it opened.
I had full design control and designed everything here myself: the mark, the variants, the graphic language and the rollout. Noah’s Ark is a long-term Fiora client with its own in-house creative team, who carried the identity into their channels.
The identity went straight into use: a “Coming soon” bus wrap, welcome signage at the new habitats and the Rescue Tiger Appeal. The new lion habitat opened in summer 2025. Aqua, a rescued tiger, arrived that autumn, and the tiger habitat is being completed.