Brand, campaigns, words and pictures. Bristol.
Most brands already have their best idea. I find it, then build everything around it.
I'm Stephen Donohue. I lead brand and campaign work from positioning to the last sign on the wall. I set the direction, design the work, write the words and lead the designers who make it with me.
Selected work
Six case studies-
TR Hayes
Positioning, identity, voice and signage for a 110-year-old Bath furniture store.
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Cambrooke
A packaging change, turned into a campaign about everyday life.
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Almondsbury Garden Centre
A garden centre rebrand built on one word, kept and grown over five years.
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WWT Slimbridge
A summer trail that turned looking at wildlife into a game.
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Project Carnivora
A conservation identity with a claw for the tigers and a feather for the vultures.
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Bridge
A fund finance identity built to look established, not traditional.
Independent work
Self-initiated and private practice-
They are not bad words
Hand lettering for a GP’s campaign to name the body without embarrassment, on tees, totes and posters that fund menstrual health workshops in Sierra Leone.
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Sa Pizzedda
An identity for Cagliari’s slice pizza in Milan, built on the way you eat it: folded.
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Tour de Lunsar
Race jerseys for West Africa’s noisiest bike race, designed with Africap for Le Col.
About
I write the line, draw the picture and lead the team that makes it.
My background is print, so I care how things are made as much as how they look. I still draw by hand, and Homage, my cycling illustration project, has more than 10,000 followers on Instagram.
Contact
Based in Bristol